New Zealand rugby star Richie McCaw teamed up with the CatWalk Trust in March 2007 and immediately made an impact with both the organisation and its supporters.
"Spinal cord injuries have a really serious impact on not only the person who's been hurt but also on their family and friends. I'm really happy to lend my support to the CatWalk Trust to help raise funds to find a cure," Richie said at the time of joining.
On the field, Richie McCaw has carved a stellar rugby career. The openside flanker was born and raised in Otago, where he started in the game as a seven year old. He now plays his rugby out of Christchurch and is widely regarded as the world's best in his position.
But it's not all glamour and high profile lifestyles - Richie McCaw also has a strong sense of social responsibility and takes time to speak with and meet a wide variety of community organisations.
Away from rugby, Richie appreciates the freedom of movement he can achieve through flight - he's a keen aviator and went solo in a glider at Omarama in 2006.
"I love to fly and I enjoy making the most of life. I certainly appreciate that the loss of movement through Spinal Cord Injuries would be devastating.
The quicker a cure is found, the better."
Other activities which Richie enjoys in his increasingly rare leisure time are fishing and spending time with his friends and family.
CatWalk founder Catriona Williams says it’s an honour and a privilege to have Richie McCaw on board.
"This will reinforce the importance of our message: finding a way to get people out of chairs and on to legs,"she said. "Our fundraising comes from all over New Zealand, and from all walks