By NEIL REID - Sunday News
All Blacks stars are selling the world on their own Slice of Heaven.
Captain Richie McCaw, Daniel Carter, Keven Mealamu and Luke McAlister are among those promoting scenic New Zealand ahead of the 2011 World Cup.
The nine-minute promotional clip, also starring Anton Oliver and Reuben Thorne, features on the website of influential British newspaper The Telegraph.
McCaw even uses a line from Fred Dagg to remind Kiwis we don't know how "lucky" we are.
"Even as New Zealanders, we don't realise the beautiful scenery and what we have in our own backyard," the All Blacks skipper says.
"I think every time I speak to someone who comes and has a look around New Zealand, they just say what great scenery we have got – it feels clean and green. That is what we are lucky to live in."
McCaw will lead the All Blacks against Ireland on Saturday.
While several hundred fans are expected to travel here for the test, more than 60,000 rugby tourists are expected for next year's World Cup.
Carter highlighted Queenstown and Mt Maunganui as his dream Kiwi holiday spots.
"Queenstown has to be right up there, especially for the whole tourism thing," he said.
Mt Maunganui appealed to him because of the "relaxed lifestyle".
He also gave a shout-out to his home city of Christchurch.
"The Mount" was also high on the must-visit list for All Blacks hooker Mealamu and his young family.
But if he wanted to take his wife away on a shopping weekend the preferred destination was Wellington.
Oliver – who last played for the All Blacks in 2007 and now lives on Auckland's North Shore – rated Central Otago and the Mackenzie Basin as places of solitude and pure relaxation.
McAlister nominated Waiheke Island as his favourite getaway spot.
As well as posting video clips featuring All Blacks – past and present – The Telegraph has also sent a reporter here to write weekly blogs on Aotearoa's sights and sounds.